Couturier Shane McConnell is pleased to announce the launch of a new branch within his business, dubbed Shane McConnell Couture Consultancy. An extension of the designer’s label, Shane McConnell Couture, this new enterprise has been created to help contemporary brides design their ideal wedding gown.

McConnel has a wealth of industry knowledge, developed through more than a quarter of a century of experience. His understanding of the wedding industry and keen awareness of the shifts that have been occurring as a result of the rise of social media have inspired the venture. In particular, McConnell has become aware of the way in which brides are avoiding traditional bridal designer boutiques in favour of alternative options that are more focused on celebrating individuality.

Shane McConnell Couture Consultancy is committed to providing a wonderful experience for brides. The service offers the opportunity to spend time with the designer discussing sartorial needs and desires, overviewing design sketches, and considering fabric selections. McConnell firmly believes that gowns should always be a reflection of the wearer; this new process not only ensures that his philosophy is upheld, but also provides a seamless experience that results in beautiful one-of-a-kind creations to suit the wishes of each individual bride.

www.shanemcconnellcouture.com