Chafing, ride-up, discomfort and that all-too-familiar sweaty feeling can finally step aside – there’s a new player in town redefining what underwear should feel like. Willie Wagtail, a brand inspired by the spirit of freedom, bravery and resilience, has taken the market by storm with a product customers return to time and time again.
The idea was born when founder Shawn Asselin went searching for a decent pair of jocks and was disappointed by the lack of options that truly supported everyday needs. Determined to change this norm, he set out to design underwear that offered a ‘set and forget’ experience – ultimate comfort and support without constant adjustments. At the heart of the design is the innovative ‘Willie Pouch’: two discreet strips of fabric inside the groin area that extend to the gusset keeping the boys comfortably separated from the legs. A horizontal fly adds quick and easy access for both right and left-handed men.
Made from TENCEL™ Modal fabric, the underwear eliminates chafing and ride-up while delivering premium softness, durability and sustainability. It’s no surprise the brand has developed a following among athletes and gym enthusiasts who rave about its breathability, comfort and no-awkward-adjustments design. With sustainability central to the brand’s ethos, Willie Wagtail proudly operates as a certified member of 1% for the Planet, donating one percent of gross sales each year.
After trying a few pairs ourselves, the team at Melbourne Wedding & Bride can confidently say we’ve never seen anything quite like it – the smooth, high-quality fabric and all-day comfort make these jocks an absolute dream to wear.