Luv Bridal & Formal offers designer bridal gowns at designer direct prices. With one bridal showroom in Melbourne Luv Bridal & Formal offers bridal gowns that are internationally recognised and award-winning. Developed to the highest European standards, the gowns are steeped in a history of exceptional quality and fit, bringing together traditional beauty, style and cutting-edge designs. Luv Bridal & Formal also stocks a large range for bridesmaids, the mother-of-the-bride, formal and eveningwear, as well as bridal accessories.